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VISION AND MISSION OF THE COMPANY ~ Chinar International
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VISION AND MISSION OF THE COMPANY

Chinar International / VISION AND MISSION OF THE COMPANY
Vision & Mission

“ At Chinar International, with our professionalism and total dedication, we look upon business not merely as a source of income, but also as a way of life by putting our talents to best of its use and giving joy to thousands of our end product users ”.

Our Company is focused to make the society grow, hand in hand with our own growth and ensures that the needs of the customers are met with, by providing our hand-woven products – “An Art of Beauty Created by the Skill of Our Large Work Force.”

MISSION AND VISION

MISSION

CI’s primary mission is to provide a beautiful and strong floor covering which includes both Traditional and New age modern carpets, which means that we enter into a dialogue with our clients and other influential partners in order to identify what the individual client really needs.

  • We at CI have a considered approach to the collections, concepts and products we develop and manufacture – and say ‘no’ to anything that fails to meet our high standards of design and quality requirements.
  • CI’s mission is to not just sell a product but to sell a package that is adapted to the individual client’s needs to be a natural part of the building and space he or she occupies.
  • CI always tends to keep the best interests of its clients and the environment in mind, when they develop design and manufacture carpets.

Corporate Strategy

Since being founded in 1994, CI has been driven by three keywords: beauty, elegance and quality. Consideration for the environment has always been a prime concern for our work. We feel that there is more to running a successful business than just achieving positive results at the bottom line. Continuously improving our ethical, social and environmental responsibilities are equally important. We wish to run a responsible business which is beneficial to our employees, our clients, the society and our surroundings. A harmonious interaction between responsibility and business is, therefore, an essential part of our corporate strategy.

 

VISION

We wish to be the trendsetters to the most demanding sectors of the market”.

  • This keeps CI to look something and means that we still have some way to go.
  • We aim to be the leading supplier in our field, not only in terms of design and production but also in the way we deal, sell and supply our products
  • CI also aims to excel in those sectors where we have a real opportunity to become the market leader and it is here that we will focus on our efforts.

 

We take pride in the carpets we supply. Unconditional quality and the sheer joy of great design drives us forward.